ON! Body Bug Repellent
Chicago, United States, Product Design
Develop a product and package/delivery system to create a delightful on-body bug repellent experience under the Zevo brand.
"Organic bug repellent makes me feel safe!"
MY ROLE
Product Designer
User interviews | User testing | Prototyping
Client: P&G
TIMELINE
10 Weeks
[Sept. - Dec. 2022]
TEAMATES
Ada Michaels Shapiro
Sounak Gupta
David Schatz-Mizrahi
Yaritza Chavez
Overview
Background
This is a project focused on human-centered design, supported by Procter & Gamble. I collaborated with a group of four graduate students from the Engineering Design Innovation program, with the goal of developing a product and packaging/delivery system to enhance the on-body insect repellent experience under the Zevo brand. My primary contributions included consumer research, idea generation, branding, and prototype creation.
Design Process
Understanding the product & problems
Understand the current Zevo Product
Secondary Research
Competitive & Comparative Analysis
In-home Visits
Primary Research, user interviews
Research Synthesis
Mid-term Client Presentation
Present research insights,
opportunities, tensions
Early design concepts and early features
On-site Visits, User Testing
Prototype, Iterate, User Test
Concept storyboards
User flow
Multiple Versions of Prototypes
Findings Synthesis
Hi-fi Prototypes
Pitch Video
Hand-off Presentation to P&G
Prototype
Design Outcome
During the research, we determined the themes and tensions and created two journey maps of bug repellent product consumers: one for existing product users and the other for potential product users. Comparing these two journey maps, we collected insight and tension from the qualitative data in order to generate the customized "how might we" statement (HMW).
Next, we compiled a list of design requirements that included both functional and emotional needs and matched them to tensions, which helped us generate product ideas. I contributed creative ideas to the team, which triggered some ideas in the final prototype.
Synthesis & Ideation
Design Research
*We visited 8 consumers' homes in the third week to learn about their behaviors, perception, and health concerns around bug repellent. Our team started off by creating a discussion guide that organize our goals, focuses, and possible questions to ask in the interviews.
*I led 2 interviews and took notes for 2 interviews.
Challenge
Pain Points & Problem Statement
How might we offer a more secure and user-friendly design, gaining the trust of parents and convincing them to use our product for their children and families?
Iteration
After ideation and brainstorming , our team build iteration of prototypes. I helped with graphic design of the packaging and labels. My teammates built different product ideas using solid-work and the 3D printer and did another round of user testing with the second round of CSV.
After we synthesis their feedbacks, we created our final iteration of the on-body bug repellent product with pleasant using experiences.
During the research, we determined the themes and tensions and created two journey maps of bug repellent product consumers: one for existing product users and the other for potential product users. Comparing these two journey maps, we collected insight and tension from the qualitative data in order to generate the customized "how might we" statement (HMW).
Next, we compiled a list of design requirements that included both functional and emotional needs and matched them to tensions, which helped us generate product ideas. I contributed creative ideas to the team, which triggered some ideas in the final prototype.
Next Steps
Next Steps
- Achieve more to test our final concepts which needed further work. However, in the interest of time we presented some key next steps for the current Zevo team that would work on this in the future!
- Achieve more to test our final concepts which needed further work. However, in the interest of time we presented some key next steps for the current Zevo team that would work on this in the future!
Key Takeaways
Key Takeaways
- What people SAY does not reflect what people DO. Sometimes, you will find out that things people say they care, never shows in their behavior. And their behaviors could overturn your perception entirely.
- What helps:
- Wisely leveraging co-creation and stimulus can assist in uncovering the hidden needs of users that often lie within their day-to-day habits and within their cozy surroundings.
- Frameworks serve as exceptional resources to dissect the advantages and drawbacks, and they're beneficial in supporting designers pinpoint the decision-making processes for clearer thinking.
- What people SAY does not reflect what people DO. Sometimes, you will find out that things people say they care, never shows in their behavior. And their behaviors could overturn your perception entirely.
- What helps:
- Wisely leveraging co-creation and stimulus can assist in uncovering the hidden needs of users that often lie within their day-to-day habits and within their cozy surroundings.
- Frameworks serve as exceptional resources to dissect the advantages and drawbacks, and they're beneficial in supporting designers pinpoint the decision-making processes for clearer thinking.
ON! Body Bug Repellent
Chicago, United States, Product Design
Develop a product and package/delivery system to create a delightful on-body bug repellent experience under the Zevo brand.
"Organic bug repellent makes me feel safe!"
MY ROLE
Product Designer
User interviews | User testing | Prototyping
Client: P&G
TEAMATES
Ada Michaels Shapiro
Sounak Gupta
David Schatz-Mizrahi
Yaritza Chavez
TIMELINE
10 Weeks
[Sept. - Dec. 2022]
Background
This is a project focused on human-centered design, supported by Procter & Gamble. I collaborated with a group of four graduate students from the Engineering Design Innovation program, with the goal of developing a product and packaging/delivery system to enhance the on-body insect repellent experience under the Zevo brand. My primary contributions included consumer research, idea generation, branding, and prototype creation.
Overview
Design Process
Understand the product & problems
Understand the current Zevo Product
Secondary Research
Competitive & Comparative Analysis
In-home Visits
Primary Research, user interviews
Research Synthesis
Mid-term Client Presentation
Present research insights,
opportunities, tensions
Early design concepts and early features
On-site Visits, User Testing
Prototype, Iterate, User Test
Concept storyboards
User flow
Multiple Versions of Prototypes
Findings Synthesis
Hi-fi Prototypes
Pitch Video
Hand-off Presentation to P&G
Design Outcome
During the research, we determined the themes and tensions and created two journey maps of bug repellent product consumers: one for existing product users and the other for potential product users. Comparing these two journey maps, we collected insight and tension from the qualitative data in order to generate the customized "how might we" statement (HMW).
Next, we compiled a list of design requirements that included both functional and emotional needs and matched them to tensions, which helped us generate product ideas. I contributed creative ideas to the team, which triggered some ideas in the final prototype.
Prototype
Synthesis & Ideation
Design Research
*We visited 8 consumers' homes in the third week to learn about their behaviors, perception, and health concerns around bug repellent. Our team started off by creating a discussion guide that organize our goals, focuses, and possible questions to ask in the interviews.
*I led 2 interviews and took notes for 2 interviews.
Challenge
Pain Points & Problem Statement
How might we offer a more secure and user-friendly design, gaining the trust of parents and convincing them to use our product for their children and families?
During the research, we determined the themes and tensions and created two journey maps of bug repellent product consumers: one for existing product users and the other for potential product users. Comparing these two journey maps, we collected insight and tension from the qualitative data in order to generate the customized "how might we" statement (HMW).
Next, we compiled a list of design requirements that included both functional and emotional needs and matched them to tensions, which helped us generate product ideas. I contributed creative ideas to the team, which triggered some ideas in the final prototype.
Iteration
After ideation and brainstorming , our team build iteration of prototypes. I helped with graphic design of the packaging and labels. My teammates built different product ideas using solid-work and the 3D printer and did another round of user testing with the second round of CSV.
After we synthesis their feedbacks, we created our final iteration of the on-body bug repellent product with pleasant using experiences.
ON! Body Bug Repellent
Chicago, United States, Product Design
Develop a product and package/delivery system to create a delightful on-body bug repellent experience under the Zevo brand.
"Organic bug repellent makes me feel safe!"
MY ROLE
Product Designer
User interviews | User testing | Prototyping
Client: P&G
TEAMATES
Ada Michaels Shapiro
Sounak Gupta
David Schatz-Mizrahi
Yaritza Chavez
TIMELINE
10 Weeks
[Sept. - Dec. 2022]
Project Overview & Team
This is a project focused on human-centered design, supported by Procter & Gamble. I collaborated with a group of four graduate students from the Engineering Design Innovation program, with the goal of developing a product and packaging/delivery system to enhance the on-body insect repellent experience under the Zevo brand. My primary contributions included consumer research, idea generation, branding, and prototype creation.
As we wanted to learn how people feel about using current bug repellent products, such as their preference and struggles during application process. We went to 6 individuals' homes to conduct the interview and observation research.
We continued our research as the user central site visit (CSV) and conducted various stimuli activities with them in order to better understand the competitor's products and identify the prospective opportunity space.
Introduction to Zevo
Synthesis & Ideation
During the research, we determined the themes and tensions and created two journey maps of bug repellent product consumers: one for existing product users and the other for potential product users. Comparing these two journey maps, we collected insight and tension from the qualitative data in order to generate the customized "how might we" statement (HMW).
Next, we compiled a list of design requirements that included both functional and emotional needs and matched them to tensions, which helped us generate product ideas. I contributed creative ideas to the team, which triggered some ideas in the final prototype.
Prototyping & User Testing
After ideation and brainstorming , our team build iteration of prototypes. I helped with graphic design of the packaging and labels. My teammates built different product ideas using solid-work and the 3D printer and did another round of user testing with the second round of CSV.
After we synthesis their feedbacks, we created our final iteration of the on-body bug repellent product with pleasant using experiences.
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